Create Flyers For Small Businesses
Flyers are a great way to highlight your business and any special deals or promotions happening at a given time. They range from plain, one-page features, to elaborate glossy booklets. No matter the type chosen, all flyers aim for the same goal – advertising a business or event.
How Big Is Your Advertising Budget?
Deciding on the type of flyer best suited for your company or event will mainly depend on your advertising budget. A beautiful, glossy booklet or other extravagant flyer is a strong way to stand out from your competitors, but if the design is not within budget, it will not work.
If you have a large advertising budget, you may want to consider having a professional design your flyer for you. Often, a designer will know extra tips and tricks to make your flyers appear more flattering and engaging. The art of the flyer is an area design graduates know well.
If your advertising budget is smaller, creating your own flyers may be the best option. With a few methods and some common sense, it is still possible to make a great flyer, one that will display your business in an attractive manner and bring positive awareness.
By implementing some or all of the ideas below, you can make a great flyer with minimal hassle and cost.
Key Points To Consider When Creating Content For Your Flyer
What Message Do You Want To Convey?
Figure out the goal of your flyer. If it is to highlight a sale or promotional deal, do not bombard the reader with other unnecessary information. Most flyers do well when created to advertise sales; many people will make purchases for items they do not even need, on the basis that they assume they are getting a deal and may need the objects in the future.
If your flyer aims to promote a sale, there should not be a lot of other information, especially if it is only one page in length. You want your message to stand out and be easy to see by everyone, especially those who may toss aside your flyer, or throw it directly into a recycling bin. These types of people may remember your business name, just by seeing your name standing out at a glance, even if they have no interest in your sales or other promotions at that time.
Who Will Read Your Flyer?
Once you have decided on your budget and the type of flyer you wish to use, you may begin the design process. A solid flyer is one that will appeal to a specific demographic. Any business will want to bring in new customers, but designing a vague and generic flyer will not impress the groups of people who use your type of product or service, and will also not impress prospective customers.
- If your company has a high advertising budget, a flyer designed specifically for new customers may be an idea, along with a separate flyer focused on your target group. However, sale flyers always appeal to a slightly wider audience.
- Pay special attention to the types of graphics, font, text size, and colors you are using to reach your target demographic. For example, if your business were selling high-end cars, you wouldn’t want to use graphic images of broken-down cars at a repair shop, or on the side of the road. This may indicate to people that the cars you sell are junky and may need repairs.
Flyer Design Techniques
One important aspect of flyer design is to know when enough is enough. The adage, less is more, holds true for marketing and advertising. If your flyer is too full with text and graphics, to the point where people are not sure what the flyer is about, it will be a waste of time and money spent. Flyers are meant to be a quick way to feature your business and promotional deals, as well as bring your company’s name out to the public, not a novel or wall of text that people do not have time to read.
- Once you have found suitable graphic images, you can begin laying them out for optimum visual effect. You do not need to fill the whole page, and keep in mind when you are laying them out that text may be written overtop of the images, if desired. Take care not to crowd your flyer.
- Color is also important however, the color of the paper used is not as important as the graphic’s color. A plain white paper with good graphics and text layout looks nicer than a bright orange paper with clashing graphics colors. You want to draw attention in a subtle way without turning people off.
- Font choice is another area where many people make mistakes. Using the same example from above, you would not want to sell high-end cars to business professionals using Comic Sans font. People may not notice a more professional font, but using the wrong font is quite noticeable.
- Using different sizes of text is great when you want to highlight the most important parts of your message.
Perhaps one of the most important aspects of creating an exceptional flyer is the editing process. It is always a good idea to have more than one person look over the flyer’s content before it goes to print. Spelling, punctuation, and grammatical errors can make an otherwise superb flyer into an ugly mess that people will not take seriously, as can inappropriate and misplaced images.
When you think your flyer is ready to print, look it over again. Mistakes can cost your company clients as well as money – if you notice the errors before the flyers are distributed, it is necessary to fix them.
Note: Do not forget to include your business hours, phone number, address, and website address. You do not have to include all of the above, but some identifying information is pertinent. You would not want your customers to phone your competitors, thinking they are calling your company.
Ultimately, a flyer should be informative and aesthetically pleasing. The reader should know the information conveyed, quickly and easily. Many people do not give flyers more than a passing glance, making it important to keep the text and graphics to a minimum in order to highlight the essential message.